Mobiles and tablets are increasingly dominating brands and marketers alike. Is the PC decline inevitable. Well, surely, at least for the time being. Dell, once America's pride, saw its sales and stock prices dwindle to historic lows. Now, the founder of Dell wants to buy back the company, privatize and re-engineer a new path. But Dell is not alone. PC manufacturers all over the globe, from IBM to Lenovo are finding it impossible to keep sales. Industry studies reveal that by 2015, at least in developed countries, more users shall search the internet through mobile devices than through desktops and laptops. Globally, nearly 15% of users will access internet on mobile devices. That's a staggering find.
Consequently, there is a mad scramble among techies and developers to create mobile apps. Studies reveal that over 60% of mobile time is spent on apps. So there is a need to develop apps for every conceivable idea and usage. Fathom this - just Microsoft and Nokia alone have invested over Euro 18Mn in developing mobile apps. New frontiers in optimally gathering and garnering various elements of a digital marketing strategy like mobile marketing, social media, content marketing and rank, to offer greater reach, relevance and higher customer engagement.
Consequently, there is a mad scramble among techies and developers to create mobile apps. Studies reveal that over 60% of mobile time is spent on apps. So there is a need to develop apps for every conceivable idea and usage. Fathom this - just Microsoft and Nokia alone have invested over Euro 18Mn in developing mobile apps. New frontiers in optimally gathering and garnering various elements of a digital marketing strategy like mobile marketing, social media, content marketing and rank, to offer greater reach, relevance and higher customer engagement.
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