Social content on the other hand is less intrusive. And yet, if the message is right, the offer is really good and if the customer is in the right mood, chances are that the message might get shared. More the shares, more is the chance of building a community for the brand.
More and more brands are realizing that the way they need to view social media ought to be quite different from the way they view their efforts in traditional media. But social media’s ability to silently creep into the customers’ minds and build a deep and far reaching connect with them indeed has no parallel. Especially if one were to consider that social media is still relatively inexpensive as compared to traditional. Although, that is something that could change over time.