Anecdotal evidence suggest that logos which try hard to ‘get in the groove’, imparting the very latest trends, quickly get ‘out of sync’ when such trends change. This is not an exacting rule or law like a scientific theorem but there is sufficient evidence to suggest that brands which have steered clear of being very trendy have actually survived the test of time better that the others.
This anecdotal evidence prompts us to believe that the classic approach to logo design is not only simpler to adopt but is also more effective in creating a distinctive brand identity. Here are some classic logo design styles :
· Black and White – the classic monochrome never goes out of style. But creating a logo in black and white which has a quick recall and a lasting impact is easier said than done. So when in doubt it is always safer to resort to a simple font styling and for a bit of extra breadth add a dash of colour.
· Geometry – Whether done in monochrome or colour, use of simple, geometric shapes tell a story like no other. However, the big trick is to create a perfect visual balance between the shape and the typography.
· Multiple Colours – for brands which cater to a wide cross section, use of multiple colours generate passion. Each to his own theory at work !