Yet, ranking your site on top of search engines and other traffic generating zones isn't easy. And yes, there are no surefire rules for success.
But there are some golden methods which never fail. If you have a great story to tell, be it your products or your ideas, there must be a complementary website which replicates the strengths that your product or service or idea have. Because, the website visitor, most likely, will never get an opportunity to interact directly with you and buy your conviction. His point of interface is your website.
Hence, beyond the SEO and social media attracts, and your effective e mail campaign, what your website needs to demonstrate is that same degree of conviction that you carry about your products.
Design plays a very important role in that demonstration. Your website design must be able to grab and retain the visitor for a prolonged engagement allowing him to search through your content. Did you know that the average surfing time for most sites is under 30 seconds (yes seconds) and visits don't go beyond the home/landing pages ?
So how does the design bit help ? What are the key components of design that you must pay heed to ? Well, the first is of course your product or service. That must be in sync with your design. A website for a Law Firm has to be way different from a site selling digital photographs. But within the bounds of your industry you need to create a difference. There is no meaning in saying that all websites for Legal Consultancy should look similar and cut-and-dry. The second aspect of design that one needs to carefully consider is to create the site layout with as much visitor-ease as is practically feasible. Do remember that the visitor might just give you 30 seconds of his precious time. It is upon you to showcase your best within that limited time. Design plays a very important role in creating that package. Last but not the least, do not copy mindlessly. Don't replicate a design just because someone else's site looks good. That design may not fit very well with your products, or maybe you do not have great images to carry that design. Either do your homework well or rely on a professional to deliver that extra bit of shine on your site.